Lisa Kolbe - ATD-OC Marketing Change Leader

02/05/2016 5:59 PM | Paul Venderley (Administrator)
by Denise Zdunczyk Share this on LinkedIn

Our 2016 Vice President of Marketing, Lisa Kolbe, joined ATD Orange County in June 2012. During her first year, she attended as many events as possible. It was at these events where she made great connections that eventually led to her being asked to be a board member.

Lisa explains that “ATD has a lot of great things to offer. Some of the best things for me have come from networking after the ATD events. You really do get out what you put into things, and ATD is no exception. My advice is to follow-up with people after the events. Go to coffee, pick their brains, listen, and share your own ideas. It is by connecting and sharing our experiences that this organization truly becomes great.”

"With networking, the true value comes from the follow-up."

To prepare for her role as Marketing VP, she “surveyed data from our members, interviewed those involved in marketing at ATD-OC last year, and sought the collective insight” of current and former board members.  She identified two main goals for Marketing in 2016.

  1. Operationalize the marketing processes
  2. Develop consistent and thoughtful communication with members

Lisa plans to accomplish these goals by leveraging volunteers, documenting and automating as many functions as possible, and partnering with other similar organizations where applicable. 

Lisa currently holds the title of Senior Program Manager of Change Leadership at Automatic Data Processing (ADP).  This position has a heavy emphasis on communication, coaching, team development, and organizational development, skills that will serve her well as an ATD-OC leader. She is passionate about learning new things, understanding how change affects the people it touches, and sharing information.


Creating the Change Group

Lisa’s interest in change is not only about how it’s managed, but how to identify and understand what tools are available to use change tools to influence organizational change.

She utilized her network of people within ATD-OC and connected with Denise Lamont to develop the Change Leadership Special Interest Group (SIG). The Change Leadership SIG meets every other month on the first Tuesday from 7:30 to 9:00 a.m. More information on this group can be found on ATD-OC’s website at http://www.atdoc.org/SIGs.


3 things you may not know about Lisa

Lisa likes to garden and has a community plot in Orange where she grows vegetables all year long. She loves the challenge of eating seasonally grown foods, and also enjoys digging in the earth.

Lisa lives in Orange with her daughter, Jaylee, two dogs named Luna and Bruce, and Rob the lizard.

She loves to travel and recently returned from a visit to England to meet her baby niece. She also had the opportunity to go to Dublin and enjoy Guinness beer right from the tap. Her next travel adventure will take her to Costa Rica to celebrate her birthday in style.

You can reach Lisa at Marketing@astdoc.org.


Comments

  • 02/08/2016 2:38 PM | Susmitha Valvekar
    There is one more thing about Lisa: she can make a volunteer feel valuable, driving up their productivity. Thanks for this article.
    Link  •  Reply
    • 02/15/2016 10:12 AM | Anonymous
      Thank you Susmitha! What a great complement. All of us are volunteers, as we support one another, we support our ATD community.
      Link  •  Reply





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