OC November Chapter Learning Event: Finding the Superhero Within: Identifying your Superpowers to Hone your Brand

  • 11/16/2016
  • 10:45 AM - 1:00 PM
  • DoubleTree Club Hotel, 7 Hutton Centre Dr., Santa Ana, CA

Registration

  • NOTE: Members can only register other members under the same registration. If you want to register a different member type, please start another registration.
  • For registrations after earlybird pricing ends and walkins. Members can only register other members under the same registration. If you want to register a different member type, please start another registration.
  • For members of ATD-LA, ATD-SD, ATD-IE, and ISPI-LA. Members of ATD National are not eligible for this rate. (If you are a member of ATD-OC, DO NOT Register under this category. Please login and register as a member.)
  • For members of ATD-LA, ATD-SD, ATD-IE, and ISPI-LA. Members of ATD National are not eligible for this rate. (If you are a member of ATD-OC, DO NOT Register under this category. Please login and register as a member.)
  • For registrations after earlybird pricing ends and walkins.
  • For registrations after earlybird pricing ends and walkins.

Pre-registration is now closed,
but we welcome walkins.

You’re good at what you do. You have strengths and your own “special sauce” in how you approach Talent & Development, so how do you creatively differentiate yourself? Can you clearly express your superpowers? Are you capable of consistently communicating your unique value, even in the 7 seconds it takes for someone to form a first impression?

Although we often think of these skills being used only by independent contractors or those seeking employment, we know the world has changed since 2008. Today’s “gig economy” and competitive landscape requires all of us to know our unique value and how to publicize it creatively, clearly, and consistently.

During this session you will:

  • Identify 3 ways to cross-apply existing Training & Development skills to brand management.
  • Learn and practice brand exploration activities which help flesh out your unique value.
  • Developing your personal-professional brand and help you remain relevant and working for the long-term.
  • Leave with a new brand awareness you can immediately integrate into marketing tools, such as your resume, social media channels, “superpower” pitch, and professional portfolio.

About Our Speaker:

Erica Beggan has trained thousands and helped hundreds with their career development while working in such organizations as Goodwill of Orange County and the Career College of California. She discovered her passion for personal branding and coaching after being a part of, and witness to, the struggle of training professionals affected by the 2008 recession. What sprang from this tumultuous time was the awareness to blend her superpowers of award-winning public speaking, a knack for training, and her new-found career development expertise. These superpowers now drive Erica B Coaching.

Erica leverages her BA in Sociology, certificate in the National Association of Colleges & Employers’ Career Coaching Intensive, and Advanced Leadership Bronze designation from Toastmasters International, to coach industry experts from companies such as Better Engineering, Prana, Kingston, Hyundai, TEDx Speakers, and Dell & Intel. She recently delivered a presentation to the California Placement Association on branding your superpowers and looks forward to sharing these great insights with you.  https://www.linkedin.com/in/ericabeggan SCHEDULE:

10:45 AM  Registration, Doors Open Informal Networking

11:05 AM  Welcome & Structured Networking Activity

11:45 AM  Lunch

12:00 PM  Keynote Speaker



This topic aligns with ATD competencies of:

  • Performance Improvement
  • Instructional Design
  • Training Delivery

To find out more about the ATD Competency Model for the Training and Development Profession, visit http://www.astd.org/Certification/Competency-Model.


Take your knowledge to a new level and get access to exclusive info about the Competency Model for ASTD National members by becoming a Power Member (member of the Orange County Chapter and National). Find out more here.

About Registration:

Earlybird registration ends at 5 p.m. on the Monday before the meeting.

For evening meetings: Pre-registration closes at noon on the day of the meeting, but walkins are welcome.

For lunch meetings: Pre-registration closes at noon on the day before the meeting, but walkins are welcome.

Cancellation/refund deadline is noon on the Monday before the meeting. No shows will be charged in full.





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