Develop Your Edge at Sony Electronics:
Believe It. Own It. Bring It.
At Sony Electronics, we believe our most important asset is our people. With the challenging business objectives set for 2010 and 2011, it is critically important that every employee understand the part he or she plays in achieving these goals. To succeed, we need employees and managers to communicate more effectively, move faster and make better decisions. In response, we created the Edge Campaign, which seeks to define, align and communicate people development with the goal of motivating our Sony Electronics employees to own their actions and development through effective conversations.·
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