OD SIG presents Julie Holdaway, OneOC

  • 11/01/2011
  • 11:30 AM - 1:30 PM
  • Brandman University, 16355 Laguna Canyon Rd., Irvine


Julie Holdaway, Director of Training and Leadership, OneOC

We are pleased to announce Julie Holdaway, Director of Training and Leadership at OneOC, formerly The Volunteer Center of Orange County (VCOC).

After 50 years of serving nonprofits as VCOC, the organization went through an extensive rebranding process. With the guidance of RiechesBaird, they revealed their new name, OneOC, and a new look in the fall of 2010. Julie will share what it took to get there, what the past year has been like and what’s ahead for the brand.   In this session we’ll discuss:

◦ The process used to rebrand – the role and impact of key stakeholders

◦ Obstacles and barriers when rebranding

◦ Additional strategies and best practices for rebranding

OneOC provides volunteer, training, consulting and business services to nonprofits giving them the tools they need to achieve their goals.

Please join us for this exciting event.

Click here to register

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