Going Solo? Realities and Rewards of Consulting - Monthly Learning Event

  • 01/27/2021
  • 12:00 PM - 1:00 PM
  • Webinar Link Provided upon Registration
  • 16


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Thinking about starting your own consulting business? Need advice before taking the leap? The new gig economy and the Covid-19 pandemic have fueled the fire of going solo.

Join Elaine Biech and Halelly Azulay, two successful TD entrepreneurs and authors, for a provocative webinar about what it takes to go solo and thrive.

Based on our 50+ years of combined experience, you’ll gain valuable tips, tools, and activities to help you decide if you’re ready to strike out on your own.

Don’t miss your chance to win copies of The Business of Consulting or The Consultant’s QuickStart Guide by Elaine Biech, or a $100 coupon towards Elaine and Halelly’s Building Your Successful Consulting Business online course.

Learning Objectives

  • Gain insights to help you decide if consulting is right for you
  • Recognize common mistakes to avoid
  • Identify faulty thinking about consulting
  • Distinguish some of the many rewards of consulting

About your Facilitators

Elaine Biech

Elaine Biech is a consultant, trainer, and author of The Washington Post #1 best seller, The Art and Science of Training. She has four decades of experience and published more than 85 books including two classics in the consulting industry: The Business of Consulting and The Consultant’s Quick Start Guide

Her company, ebb associates inc, started as a custom-designed training business and now helps global companies implement large scale change. Elaine is a consummate training professional who has been instrumental in leading the TD profession during most of her career. Her ATD volunteer experience includes being a member of the national ATD Board of Directors and executive board, member of NAC, 2000 ICE design chair, initiator and chair of the National ASTD Consultant’s Day for seven years, and SW Wisconsin Chapter President. She is the recipient of multiple ASTD/ATD honors: 2020 ATD Distinguished Contribution Award, National Torch Award, National Volunteer-Staff Partnership Award, and the Gordon M. Bliss Memorial Award.

She is ATD’s first CPTD fellow recipient and designed ASTD’s first training certificate program. Most recently she was the principle author of ATD’s Body of Knowledge. In addition to her work with ATD, she served on the CCL Board of Governors, the CCL Executive Board, and chaired the Research, Evaluation, and Societal Advancement Committee. She is a member of the ISA Board of Directors, received ISA’s highest award, the ISA Spirit Award and was recognized as ISA’s Outstanding Contributor. She was also the recipient of the Wisconsin Women Entrepreneur’s Mentor Award.

Elaine is a dedicated lifelong learner who believes that excellence isn’t optional and has had the privilege of helping hundreds of trainers become consultants.

Halelly Azulay

Halelly Azulay is a consultant, trainer, and leadership development strategist at TalentGrow. She brings 25+ years of experience in training and development including 15 years as a training consulting business owner.

 Halelly is the author of two books, Employee Development on a Shoestring and Strength to Strength. She has contributed to numerous training books such as ATD's Action Guide to Talent Development, The ASTD Handbook, and The Art and Science of Training. She has offered actionable leadership insights on her blog and her six-year leadership podcast, the TalentGrow Show, where she has interviewed such legends as Daniel Pink, Dr. Beverly Kaye, Elliott Masie, and many more.

Halelly works with organizations such as PricewaterhouseCoopers, Booz Allen Hamilton, the World Bank, the Food and Drug Administration, Teva Pharmaceuticals, Deluxe Corp., FINRA, and Evolent Health among many others. Described as a “Leadership Development Guru” by TD magazine, she’s been quoted in FastCompany.com, Inc.com, Monster.com, CareerBuilder.com, CIO.com, ThriveGlobal.com, and more. A former president of the award-winning Metro DC Chapter of ATD, Halelly has been selected to serve on four key national volunteer committees for ATD: The Awards Strategy Committee (2017-present), the 2014-2015 ATD International Conference & Expo Program Advisory Committee (ICE PAC), Chair of the 2014 ATD Chapter Leaders Conference PAC, and the 2014 ATD National Advisors for Chapters (NAC) Committee. She is also a field editor for ATD’s LINKS member newsletter. 


11:50 AM  Registration, Networking

12:00 PM  Main Program

1:00 PM  Event Close

Developing Professional Capability: Consulting and Business Partnering

Each ATD-OC Learning Event will be aligned to one Talent Development  Capability, as identified by ATD National.

Consulting and business partnering use expertise, influence, and personal skill to build a two-way relationship that facilitates change or improvement in the business.

To find out more about the ATD Capability Model for the Training and Development Profession, visit http://tdcapability.org.

About Registration:

For evening meetings: Pre-registration closes at noon on the day of the meeting, but walkins are welcome.

For breakfast & lunch meetings: Pre-registration closes at noon on the day before the meeting, but walkins are welcome.

Cancellation/refund deadline is noon on the Monday before the meeting. No shows will be charged in full.


As part of your registration, you will be required to indicate your acceptance or rejection of the statement below:

I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will not activate my web camera during the session.

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