Create Level 2 Quizzes and Tests That Actually Measure Something - Monthly Learning Event

  • 04/28/2021
  • 12:00 PM - 1:00 PM
  • Webinar Link Provided upon Registration


  • Be sure you are logged in to access this rate.
  • Members of ATD-LA, ATD-IE, ATD-SD, ISPI-OC, ISPI-LA. This does not apply to ATD National Members.
  • You must be logged in to access this rate.
  • Members of ATD-LA, ATD-IE, ATD-SD, ISPI-OC, ISPI-LA. This does not apply to ATD National Members.
  • You must be logged in to access this rate.
  • Members of ATD-LA, ATD-IE, ATD-SD, ISPI-OC, ISPI-LA. This does not apply to ATD National Members.

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According to a recent ATD research study, 80% of 

organizations evaluate some learning programs at Level 2 of the five-level measurement and evaluation model. Yet only 63% of organizations view the data they collect to be of high or very high value. While these numbers indicate a significant disconnect, there is a solution. If appropriately constructed and worded correctly, Level 2 evaluations can prove whether learning occurred. They also can provide important insight into which program topics participants mastered and which ones they did not. But these insights are only as useful as the quality of the test questions.  

In this informative, highly engaging webinar you will learn practical tips and guidelines on how to write Level 2 test questions that produce valued data. Particular emphasis will also focus on writing test questions that measure job application and not the mere recall of facts. 

In this webinar, you will:

  • Examine Level 2 evaluation facts that serve as benchmark data  
  • Discover fifteen tips for creating valid, scientifically sound multiple-choice test questions
  • Examine the difference between test questions that measure application versus those that measure recall

About your Facilitator

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable.

Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30 years of experience designing learning instruments and assessments. Ken also is the author of more than a dozen published learning instruments. Ken regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has spoken at the annual ATD International Conference and Expo on topics related to measurement and evaluation of learning.

What Past Webinar Participants Have Said:

"Ken supported the material with relevant examples and activities and I was able to relate the correct method to my company’s current Level 2 evaluation practice."   Ann Arbor ATD Chapter member

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To take advantage of this offer, contact Denise at or 714.527.4785.


Earlybird - Wednesday, April 14

Regular - Monday, April 26

Cancellation/refund deadline is noon on the Monday before the meeting. No shows will be charged in full.


11:45 PM  Registration, Networking

12:00 PM  Main Program

1:00 PM  Event Close

Developing Professional Capability: Evaluating Impact

Each ATD-OC Learning Event will be aligned to one Talent Development  Capability, as identified by ATD National.

Talent development professionals should be able to implement a multilevel, systematic method for gathering, analyzing, and reporting on information about the effectiveness and effort of learning programs.

To find out more about the ATD Capability Model for the Training and Development Profession, visit


By registering for this event, I hereby give the Association for Talent Development, Orange County Chapter, its clients, agents, and assigns, full permission to use, publish and copyright photographic images, film images, video images, sound recordings, and any reproductions from these materials of me and/or my property or any part thereof, either in conjunction with or without using my name, and make changes or alterations therein and/or alterations thereto Worldwide in perpetuity. Some places these images and recordings may be used and posted include, but are not limited to, the Internet, emails, social media, etc.

If I do not provide permission, I understand I will not activate my web camera during the session.

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