ATD-OC Book Club: Buy*In: *Saving your good idea from getting shot down

  • 06/01/2020
  • 7:00 PM - 8:30 PM
  • Your nearest computer connection
  • 35


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The ATD-OC Book Club is open to non-members too! It’s a great way to learn more about ATD-OC and our wonderful members.

What is our agenda?

Some come to talk, some to listen, all to experience the moment.
  • 10 – 30 minutes: Greetings and self-introductions 
    (exact time and format depend on number attending)
  • 30 – 45 minutes: Discussion on three questions
    • What learning point matters to you most from the book?
    • Where does the lesson apply in your current life?
    • What is one action you will take as a result?
  • 10 – 30 minutes: Discussion on next steps
A little about our book…

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. 

It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

A little about John P. Kotter and Lorne A. Whitehead …

John P. Kotter is Chair Emeritus at Harvard Business School. He is widely considered the world’s foremost authority on leadership and change. He is founder of Kotter International, a firm designed to guid global leaders in transformational leadership. He lives in Cambridge, Massachusetts.

Lorne A. Whitehead is Leader of Education Innovation at the University of British Columbia, where he is also the NSERC/3M Chairholder in the Department of Physics and Astronomy. He lives in Vancouver, British Columbia.  

“In research and education – just as in business – progress is often delayed not by a shortage of good ideas, but rather because people aren’t convinced to adopt them. This book will help everyone promote the good ideas that deserve success.” – Maria Klawe, President, Harvey Mudd College

“Kotter and Whitehead have written an immersely readable and compelling book on how to get buy-in for good ideas. Filled with concrete examples and wise advice, this is a handbook for reformers and a manual for anyone who favors thoughtful change over risk-adverse delay.” – Lee S. Shulman, President Emeritus, The Carnegie Foundation for the Advancement of Teaching, and Charles E. Ducommun Professor of Education Emeritus, Stanford University.


Q: What if I didn’t read the book or only read part of it?
A: Join in anyway. We can be your live version of "CliffsNotes®" for learning.

Q: Where do I get a copy of the book?
A: You can order your book on

Q: Why join a book club discussion?
A: Read what
 John Coleman wrote in HBR.

This meeting is open to members and non-members of ATD-OC. There is no fee for this program. Registration is limited to 42.

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